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Episode 004 – Successful Trade Show Strategies and Planning – Part 2
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This is Part 2 of our Trade Show series and it is a good one. When you are meeting with potential buyers of your product, how do you make sure you get their attention and the sale in the fishing industry.
- Learn how to get attention to your product in the show.
- How to use video
- Whether to use a tank to show your product in action
- How to use a small tank in the booth
- Engagement in the booth
- How and what to focus upon in a consumer show versus a business show
- Product samples – Who get them and who doesn’t
- Making sure you booth collateral is right and sells the product the right way
- Types of documents and collateral in the booth
- Tools that will help you create great collateral if you can’t afford a designer
- How to make sure pricing matches and is consistent
- Set the rules for product sampling
- Why gifts that aren’t the product are often a waste of time
- Guidelines for pricing
- Preparing your booth team
- How to determine whether the sampling will result in enough sales
- Who and what to staff in your booth
- Other tactics that may not work
- How to theme your booth with your draw
- Consumer sales tactics at consumer fishing shows
8 episodes
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