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How to Have Fun with Marketing With Rob Godwin, Lovehoney
Manage episode 333735664 series 3369312
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Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing?
This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual wellness products to Aussies around Australia each year. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice! So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker!
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Hosted: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.
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