Episode 152: 2023 Trend Recap

Floor 9

To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months:

1. The rise of generative AI & its impact on creator economy and marketing
2. The “post-streaming wars” reality & the new opportunities in interactive ad formats
3. The shifting social media landscape & the pivot in social commerce
4. The revival of monoculture & the resulting “funflation” on consumer spending
5. The emergence of spatial computing and immersive headsets, spurred by the impending release of Apple’s Vision Pro

Listen now to hear what the Lab team has to say about each of these five topics that will continue to influence consumer behavior in 2024 and beyond.

You can read more about the trends discussed in this episode in our year-end roundup piece here on Medium.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast and Spotify. Follow the Lab on Medium for our latest insights. Thanks for listening!

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