It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Debunking The Myth Of The Millennial
Manage episode 184741985 series 1526077
Content provided by FMCGGurus and FMCG Gurus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FMCGGurus and FMCG Gurus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group. For more information contact info@fmcggurus.com
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Manage episode 184741985 series 1526077
Content provided by FMCGGurus and FMCG Gurus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FMCGGurus and FMCG Gurus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group. For more information contact info@fmcggurus.com
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Similar to FMCG Gurus
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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