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How to double trading newsletter sales in 3 months.
Manage episode 429046051 series 3496716
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How do you double a trading newsletter business?
In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month.
This is an example of the premium conversations we're having in FMS PRO - the discord community for the financial publishing, trader education, and media industry.
Try FMS PRO out here https://financialmarketingsummit.com/...
Also, The Financial Marketing Summit 2025 is scheduled for January 2025. if you want to network with and learn from the top minds across financial newsletter publishing, trader education, and retail investor-focused media groups register to join us at FMS today: https://financialmarketingsummit.com/
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Chapters
1. How to double trading newsletter sales in 3 months. (00:00:00)
2. Business Growth Hot Seat Session (00:00:02)
3. Overview of the details of Dan's current newsletter business (00:05:39)
4. Problems using social media as growth strategy of a newsletter business (00:20:40)
5. Market Commentary and Customer Engagement (00:31:42)
6. Defining your newsletters precise value to readers (00:37:17)
7. The importance of the telesales model with newsletters (00:39:55)
8. Baseline revenue targets based on email metrics (00:50:12)
9. Why it's important to include personal stories in your trading newsletter (00:51:46)
10. The basics of direct selling in emails vs selling on webinars (00:52:53)
11. The need for paid acquisition strategies to build a trading newsletter (01:00:41)
12. What should the ROI on acquisition media spend be in week 1? (01:12:44)
13. New leads should go onto free newsletter not a long marketing funnel (01:14:23)
14. Your free email newsletter is the most valuable content in your business (01:16:49)
15. The #1 problem with offer owners who just have a marketing funnel (01:17:49)
16. The difference between "offer owner" and "publisher" & why publishing generates more money (01:19:30)
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