Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall

Focus Is Your Friend: How to double down on marketing that matters

Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby understands not just how to develop and implement successful campaigns, but also how to deliver exceptional communication and service to her clients.

A native Midwesterner, Libby has previously built and led digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross Blue Shield of North Dakota earned a PRSA Silver Anvil. In 2012, Libby developed and taught the first class on social media for professional communicators at Minnesota State University - Moorhead.

“Dedicate at least 10% of staff time to learning, R&D, and development because that makes your processes, ideas for clients, and everything else that you do stronger.” - Libby Hall

What you’ll learn about in this episode:

• How to figure out what kind of website is right for you or your clients
• Using your website budget and putting enough money into the top of the funnel so that people actually get to your website
• How to serve all the different audiences your website needs to serve
• Why big companies should use the kinds of tools that small entrepreneurs use like ClickFunnels, Leadpages, Wordpress templates, etc.
• Figuring out what the first action you want people to take is and filling your funnel with those people
• Why you need to segment your lists when you test out lead sources like Facebook ads
• Why you need to spend money on both running a program and measuring that program

Ways to contact Libby:

• Website: idmlo.co
• Twitter: @idmloco
• Twitter: @libbyjuju

Resources:

• ClickFunnels
• Leadpages