Reesa Lake, Head Of Creator Agency & Partnerships At LTK: The Power of Relationships In The Creator Economy & Best Practices For LTK

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If you’ve been following us for a while, you know how much we love talking about LTK, which is why we’re so excited to be joined by Reesa Lake, VP of the Head of Creator Agency & Partnerships at LTK. We discuss her role in bringing economic opportunities to creators across various platforms, categories, and demographics.

Reesa is known for being a relationship builder and connector, and in our conversation, she highlights the power of networking and relationship-building in the creator economy. We also cover her shift from her previous agency to LTK, where she shares her advice for maintaining positive relationships when transitioning in the industry. Plus, for those interested in joining LTK, Reesa shares exactly what they look for when approving creators!

IN THIS EPISODE, WE TALK ABOUT:

- (10:09) LTK's collaboration with agents, managers, and creators

- (14:46) How to know when it's the right time to make a career transition

- (16:43) The importance of relationships and networking

- (25:00) What is LTK and its best creator practices?

- (30:47) The ways LTK can support you with diversifying your revenue

- (34:03) What Reesa looks for in creators applying to LTK

RESOURCES

- Learn more about Be Social Group

CONNECT WITH REESA

Follow Reesa on Instagram: @reesalake

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould