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Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign
Manage episode 362227658 series 2427631
Content provided by The Digital Dept.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digital Dept. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.
Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.
IN THIS EPISODE, WE TALK ABOUT:
What prompted Siffat to explore the world of holistic medicine
The benefits of soft launching a product
How Siffat created an influencer marketing campaign with a tiny budget
Key marketing advice for brand owners and influencers
The division of labor between Siffat and her co-founder (who also happens to be her husband)
RESOURCES
Learn more about Be Social Group
CONNECT WITH SIFFAT
Follow Siffat: @siffhaider
Follow Arrae: @arrae.co
Shop Arrae: arrae.com
Listen to The Dream Bigger Podcast
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
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Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
70 episodes
Share
Manage episode 362227658 series 2427631
Content provided by The Digital Dept.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digital Dept. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.
Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.
IN THIS EPISODE, WE TALK ABOUT:
What prompted Siffat to explore the world of holistic medicine
The benefits of soft launching a product
How Siffat created an influencer marketing campaign with a tiny budget
Key marketing advice for brand owners and influencers
The division of labor between Siffat and her co-founder (who also happens to be her husband)
RESOURCES
Learn more about Be Social Group
CONNECT WITH SIFFAT
Follow Siffat: @siffhaider
Follow Arrae: @arrae.co
Shop Arrae: arrae.com
Listen to The Dream Bigger Podcast
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
70 episodes
Semua episod
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Similar to FOLLOW ME
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
Your online home for leadership lessons for both the church and the workplace.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
