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26. Influence, and the Psychology of Persuasion

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Manage episode 291781296 series 2410362
Content provided by Patrick J. McGinnis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick J. McGinnis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.

Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

420 episodes

Artwork
iconShare
 
Manage episode 291781296 series 2410362
Content provided by Patrick J. McGinnis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick J. McGinnis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.

Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

420 episodes

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