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242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow

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Manage episode 414576286 series 2856775
Content provided by Allison Ball. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Ball or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.

In this brief episode, you’lll hear…

  • The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales
  • One of the missed opportunities for increased sales that you can capture
  • Plus more about my freebie to use with these tactics!

We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!

This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!

  continue reading

252 episodes

Artwork
iconShare
 
Manage episode 414576286 series 2856775
Content provided by Allison Ball. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Ball or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.

In this brief episode, you’lll hear…

  • The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales
  • One of the missed opportunities for increased sales that you can capture
  • Plus more about my freebie to use with these tactics!

We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!

This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!

  continue reading

252 episodes

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