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Episode 2 - Meggy Cheng: 'Branding M+: Balancing Global Aspirations and Local Roots'
Manage episode 405166168 series 2894519
In our second episode, Meggy Cheng, ex-Head of Marketing at M+ Museum in Hong Kong, discusses how she applies her corporate experience to the arts, enhancing how contemporary art is appreciated worldwide. She offers insights into launching a major art institution during a pandemic and the evolution of art marketing in the digital era.
38 episodes
Manage episode 405166168 series 2894519
In our second episode, Meggy Cheng, ex-Head of Marketing at M+ Museum in Hong Kong, discusses how she applies her corporate experience to the arts, enhancing how contemporary art is appreciated worldwide. She offers insights into launching a major art institution during a pandemic and the evolution of art marketing in the digital era.
38 episodes
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