It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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How to Reimagine the Entrepreneur's Playbook with Melissa Bernstein of Lifelines
Manage episode 410416231 series 2740068
Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.
223 episodes
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Manage episode 410416231 series 2740068
Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.
223 episodes
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Similar to For Starters with Alexa von Tobel
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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