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How to Adapt Beyond Your Vision with Grant LaFontaine of Whatnot
Manage episode 386496064 series 2522379
Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.
243 episodes
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Manage episode 386496064 series 2522379
Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.
243 episodes
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Similar to For Starters with Alexa von Tobel
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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