Holland Martini & Maria Vorovich - Building the "anti-research" research firm GoodQues

For Your Listening Pleasure

I am honored to welcome Holland Martini and Maria Vorovich, the visionary co-founders of GoodQues, a rapidly growing company challenging traditional research norms. As the Chief Insights Officer and Chief Strategy Officer, respectively, Holland and Maria share a unique journey from their Grey Group encounter to leading the charge at the "anti-research" research firm.

Discover how their unorthodox methodologies, including taste tests in bars, yield emotionally intelligent insights. GoodQues, living at the intersection of creativity and rigor, aims to humanize data collection using psychotherapy techniques and academic research principles. Dive deep into market research, innovation, and the fascinating backgrounds that shaped these female co-founders into industry leaders.

Believing in an approach rooted in data and attuned to human emotions, GoodQues boasts clients like TikTok, Pepsi, Frito Lay, and Meta, earning recognition as one of the top fastest-growing companies by Inc magazine. Join us for a captivating exploration of their inspiring journeys and the impactful work of GoodQues.

Episode Resources:

GoodQues

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