162: Investors, Crowdfunding, or Shark Tank? Maneesh Sethi's Done It All and Reveals His Funding Strategies

The Foundr Podcast with Nathan Chan

"How can I solve a problem in the fastest way?"

It's a question that Maneesh Sethi asks himself almost every day, and it's been the main driver behind who he is as a person, and as an entrepreneur. You see, Sethi lives a life of what you might call extreme productivity, and he wants to help you do the same.

The question has manifested in a variety of ways throughout Sethi's life, including starting his own productivity blog, Hack the System, where he examines how people can be more productive and focused in their lives by looking for unconventional solutions. Then there was the time he paid someone to follow him around and slap him in the face every time he was being unproductive.

Sethi's latest endeavor is par for the course in his never-ending quest to become as productive as he possibly can. As the founder and CEO of Pavlok, a wearable device designed to help you build better habits by literally shocking the bad ones out of you, Sethi is determined to help people transforms their lives. Even if it means giving them a zap every now and then.

Sethi knows a thing or two about the power of a little negative reinforcement, as evidenced by the aforementioned slapping, and the way having your back against the wall can bring out your best ideas.

"Our company has been a consistent sufferer of almost-death, followed by me figuring out something to help us survive, followed by learning a lot from that experience," Sethi says.

To save his company from bankruptcy, Sethi has turned to investors, crowdfunding, and even appeared on the hit show Shark Tank to keep his company alive. Through it all, he's developed a knack for finding the best way out, no matter what life throws at him.

In this episode you will learn:

• Fool-proof tactics on how to become more focused and increase your overall productivity
• How to build and successfully iterate a physical product for market
• What to do if you find yourself on national TV
• Where to go when you need funding for your idea, Sethi's answer might surprise you!
• How making more sales can actually bankrupt your business, and Sethi's solution
• Hacks to supercharge your crowdfunding gain and blow past your fundraising goal
• & so much more!