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Episode 5: Momentum Makers: Stories from TMSA
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In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives attendee engagement.
Our discussion begins with a focus on strategic positioning of TMSA’s events in a competitive landscape, followed by targeted marketing strategies to attract the right audience for executive summits. Learn about the importance of leadership and effective budget management, which are crucial for ensuring high-quality participation.
Adding a personal touch, our guest shares their unique experiences with karaoke, notably a rousing performance of Queen's "Bohemian Rhapsody," and anecdotes from memorable business trips that underscore their dedication to making presentations impactful.
We also take a nostalgic look back at TMSA’s evolution through a historical skit and milestone-driven slideshow, celebrating the association’s milestones and adaptive strategies that foster a resilient community spirit.
Looking ahead, the episode covers planned enhancements for upcoming conferences, including dedicated sponsor hours and innovative networking activities designed to foster organic interactions among attendees.
Furthermore, we explore TMSA's commitment to community service, diversity, equity, and inclusion, along with the exciting launch of a new podcast series aimed at enriching the community’s knowledge and engagement.
Tune in to gain a comprehensive understanding of TMSA’s strategic focus areas, from improving event experiences and marketing tactics to building community partnerships and embracing cutting-edge technologies for sustainable growth.
Connect with Jennifer Karpus Romain:
tmsatoday.org
LinkedIn: https://www.linkedin.com/in/jenkarpusromain/
#Events #CustomerExperience #TMSA #MarketStrategy
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