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S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber
Manage episode 363487769 series 3319986
How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?
Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.
Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.
Then, find out which businesses Jacob prefers to invest in.
0:00 Background
3:40 The Turning Point
6:18 Creating a Community
8:40 Building a Consumer-Facing Brand
15:00 Expansion Plans
17:20 The Phil’s Business Model
28:21 Brand Association
31:40 Building a Brand
37:42 Investing in Consumer Companies
46:08 Follow Us
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
Follow Jacob:
LinkedIn: https://www.linkedin.com/in/jacobjaber/
Twitter: https://www.twitter.com/jacobjaber
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf
110 episodes
Manage episode 363487769 series 3319986
How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?
Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together.
Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love.
Then, find out which businesses Jacob prefers to invest in.
0:00 Background
3:40 The Turning Point
6:18 Creating a Community
8:40 Building a Consumer-Facing Brand
15:00 Expansion Plans
17:20 The Phil’s Business Model
28:21 Brand Association
31:40 Building a Brand
37:42 Investing in Consumer Companies
46:08 Follow Us
Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.
Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?
Visit Harri.com to learn more.
Follow Jacob:
LinkedIn: https://www.linkedin.com/in/jacobjaber/
Twitter: https://www.twitter.com/jacobjaber
If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.
Thank you so much!
Check out The Wolf’s newsletter.
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf
110 episodes
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