WOWorks CEO Kelly Roddy On Healthy, Tasty Food and Brands, Rich in Culture!

Franchise Today

This week we are joined by WOWorks CEO Kelly Roddy, to discuss his instance of one of the hottest, trends in franchising, rollups. Roll-ups are formed when a company is created, usually backed by private equity, to group multiple, compatible brands under a single umbrella, such that they may all leverage back-end economies of scale. It's simply smart business.for so many reasons. Kelly is a veteran of FOCUS Brands, an early pioneer in roll-ups, where he served as President of Shlotzky’s, . WOWorks was formed in 2020 to help guests pursue their passions and live their best lives by serving healthy, nutritious, and flavorful food, delivered with first-rate hospitality. WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, oatmeal bowls, and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes, in a fast-casual setting. WOWorks mission is to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail, and more. WOWorks is owned by CentreLane Partners and led by CEO Kelly Roddy, who joins us here today.