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THIS IS WHY YOU NEED A STRONG BRAND | With Adam Parnell and Dugan Aylen | Franchising Uncovered
Manage episode 390919686 series 3541230
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In this enlightening podcast episode, Dugan explores the staggering high failure rate of franchised businesses, prompting the creation of the podcast to offer valuable insights for prospective franchise brands. Joined by Adam Parnell, the managing director of Simple Treats, they discuss the company's origins, emphasizing its focus on indulgent desserts and a personalised customer experience. Adam shares his journey from franchisee to franchise owner, highlighting the importance of understanding the franchisee perspective and the need for a strong brand and ongoing support in the franchising business. The conversation delves into the development of Simple Treats' products, the challenges and opportunities of running a franchise, and their goals for sustainable growth. Dugan and Adam also touch on the challenges of expanding networks, attracting and qualifying potential franchisees, and the importance of adapting to different individuals. The episode concludes with insights into advertising and marketing strategies, emphasising the significance of cohesive websites and recommending a consultant named Michael Humes for further guidance. Tune in for a comprehensive exploration of the intricacies of franchising and business growth in the food and beverage industry.
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Franchising Uncovered Podcast Team
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