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...It's Time to Reevaluate Your Digital Strategies
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This week on frankly... Rachel and Dan dig into some recent integrated communications news, from data on top sites for referral traffic and Google's pending introduction of its AI-powered Search Generative Experience to new features from LinkedIn and public sentiment on digital advertising. For more info on the topics covered in this episode, visit the following links:
- Datos & Sparktoro: Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
- Adweek: Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
- PRDaily: New social media features and updates to know this week - Franco: Public Sentiment on Digital Advertising: The History & How it Impacts Strategy
For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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