Portrait vs. Commercial Work with Kerry Jordan

Freedom Focus Photography - previously the Hair of the Dog Podcast

253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business.
Discover the challenges and rewards Kerry faced during this transition and gain valuable insights into the psychological barriers that often come with sales. Learn how she overcame these hurdles and found a niche that perfectly suited her strengths and passions.
Kerry also discusses the importance of building a community around your photography, leveraging personal storytelling on social media, and overcoming limiting beliefs about money and value. Plus, get practical tips for aspiring commercial photographers on how to court potential clients and structure shoots differently for commercial success.
Finally, explore the untapped potential of LinkedIn for pet photographers and how Kerry uses it to grow her business. Tune in to get inspired and take your photography business to the next level!
Here's what you'll learn in this episode:
Commercial Photography Pivot: Learn why Kerry decided to pivot from private clients to commercial pet photography and how it transformed her business.

Sales Psychology: Dive into the discussion about the psychological barriers Kerry faced in upselling to private clients versus selling to commercial clients.

Building a Community: Explore how Kerry successfully built an engaged community around her photography through social media and personal storytelling.

Leveraging LinkedIn: Discover the potential of LinkedIn for pet photographers and commercial photography, and how Kerry uses it for her business.

Advice for Aspiring Commercial Photographers: Get practical tips from Kerry on how to transition into commercial photography, including courting potential clients and structuring shoots differently.

Resources From This Episode:

• Booking your first commercial client
• Kerry's website
• Hair of the Dog Academy
• Elevate Coaching Program
• Freedom Focus Formula

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