Selling (and Scaling!) Product Based Businesses (Cheryl Sutherland)

Freedom Lifestyle

Thriving businesses that also serve others + science-backed personal growth
Cheryl is a Mindfulness Speaker and Founder of PleaseNotes, a for-purpose company of affirmation-filled physical products. She opens up about the scientific benefits of journaling, the nuances of crafting affirmations that truly resonate, and the personal evolution that led her to prioritize self-empowerment over external validation.
Key Takeaways:

• Manufacturing your first product and how to work with overseas suppliers
• The psychology of sales and marketing with proven sales scripts you can steal
• Selling your physical product in-person at trade shows and popup markets
• Why putting pen to paper is much more effective than typing on our computers
• How to discern whether your personal affirmations are positive or negative

👉 Get 15% off PleaseNotes products with code: FREEDOM15
Cheryl's hands-on experience offers a wealth of wisdom for anyone looking to succeed in the competitive landscape of physical product sales.
Support the show:

☕️buymeacoffee.com/whatsyourfree

About the show:

Sam Laliberte - entrepreneur, digital nomad and freedom seeker, hosts the Freedom Lifestyle Podcast to expose people to the many ways you can design your dream life and unlock your own version of the freedom lifestyle. Her guests have empowered themselves through flexible work as a way to “have it all” - financial, location AND schedule freedom.

Chapters

1. Selling (and Scaling!) Product Based Businesses (Cheryl Sutherland) (00:00:00)

2. Empowering Personal Growth With Cheryl (00:00:03)

3. Creating Positive Affirmations for Daily Life (00:13:19)

4. Power of Affirmations in Business (00:16:10)

5. Launching Physical Products (00:22:38)

6. Effective Marketing and PR Strategies (00:30:48)

7. Mindset and Manifestation (00:40:41)