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157: Story Selling to Clients | Crystal Smith
Manage episode 200400913 series 95903
Content provided by Matt Inglot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Inglot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!
116 episodes
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Manage episode 200400913 series 95903
Content provided by Matt Inglot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Inglot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!
116 episodes
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