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161: Focus on a Vertical to Win Clients | Brian Downard
Manage episode 202837996 series 95903
Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses.
Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
116 episodes
Manage episode 202837996 series 95903
Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses.
Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand.
116 episodes
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