Wonder Woman in Business, Barbara Kaplan

Freeman Means Business' Wonder Women in Business Podcast

Barbara Kaplan is CEO of BSK Strategies, a business development consulting practice working with individual lawyers and small and mid-sized law firms to build their brands, target and win new and higher-value work, establish thought-leadership, and develop innovative strategies and approaches to distinguish themselves in a competitive and uncertain marketplace.

She has worked with firms of every type and style, each with a unique culture and set of challenges. She considers herself fortunate to have corporate, full-service, boutique, niche, personal injury and class action firms as well as small entrepreneurial business as clients.

She brings to her consulting and coaching work over 20 years of experience helping clients define, pursue and win the business they want. She is devoted to helping them make that skill second nature.

In recent years, Barbara’s work has focused on helping woman create an enduring and differentiating personal brand, guiding them to: · Stand tall with a new level of confidence · Pick up the reins and create their own futures with a brand that distinguishes them, ensures they stand out, set themselves apart and keep the promise they make in the marketplace, every single time.

· Banish the roadblocks, i.e., one’s inner critic, that stand in the way of being unstoppable

· Realize the respect, reputation, recognition and fulfillment they have earned and deserve for their distinctions and accomplishments

To quote Barbara: “You have the luxury of choosing how you want to stand out and prosper in the new world of work. You are the CEO and head marketer for the brand called YOU. You are the CEO of Me, Inc.”

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