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19: Influencing Hearts and Minds with Blake Williams
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How can partner teams and marketing teams work together to genuinely influence hearts and minds?
Blake Williams, CEO of Ampfactor, joins us to dive into account-based Marketing (ABM). Instead of the spray-and-pray approach that many marketers take, Blake advocates for a sniper-like targeted approach. You can gain trust and drive results by surrounding your prospects with targeted messages and influencers.
Blake also shares how he manages multiple companies while raising four girls. Sam, Jason, and Blake share strategies they’ve used for personal growth and time management.
Highlights:
00:56 Intro to Blake Williams
04:45 What is ABM for partners?
10:45 Give vs. get portfolio
12:30 Influencing hearts and minds
13:15 Get your sellers to come to you
14:53 How to get your C-suite on board with ABM
15:14 ABM starts with education
16:59 Build trust first
18:47 Earn your seat at the table
20:48 Share your ideas, be willing to put yourself out there
22:24 Communication is key
22:54 What is AmpFactor?
29:25 The role of AI in marketing
39:11 Serial entrepreneurship
46:04 Always have an exit plan and a side hustle
48:05 Give 150%
49:47 Personal development
51:55 What does Blake do to practice personal development?
59:14 Work-life balance with kids
01:01:09 Structuring your energy throughout the day
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