The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Scott Grossman: Investing In The Cannabinoid Conversation
MP3•Episode home
Manage episode 339695238 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a 150-year-old brand adapt and identify a path to success? In this episode, Scott Grossman, corporate development vice president for Turning Point Brands, reflects on his early experiences in the cannabis reform space, emphasizes the importance of brand building and discusses the evolution of the iconic Zig-Zag brand. He also offers insight regarding his transition from a more behind-the-scenes role in business investment to a public corporate development role with Turning Point Brands. Along the way, Rosie and Scott talk about what excites them in different cannabis markets across the U.S.
…
continue reading
86 episodes
MP3•Episode home
Manage episode 339695238 series 3250198
Content provided by Rosie Mattio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosie Mattio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a 150-year-old brand adapt and identify a path to success? In this episode, Scott Grossman, corporate development vice president for Turning Point Brands, reflects on his early experiences in the cannabis reform space, emphasizes the importance of brand building and discusses the evolution of the iconic Zig-Zag brand. He also offers insight regarding his transition from a more behind-the-scenes role in business investment to a public corporate development role with Turning Point Brands. Along the way, Rosie and Scott talk about what excites them in different cannabis markets across the U.S.
…
continue reading
86 episodes
All episodes
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