Bhairavi Jani on the diversity in Indian entrepreneurship

From the bookshelves of Forbes India

Do you think you will have a better understanding of your country and what it means to be Indian if you travelled over 18,000 kilometres, on the road for more than 50 days? When fourth-generation entrepreneur Bhairavi Jani did that, she discovered new facets and truths about India that are now part of her new book Highway to Swades. In this episode, she speaks with Divya Shekhar about why the definition of entrepreneurship and “starting up” is very different in villages and non-metros, how the history of trade has shaped the way we trust and do business, and what her travels taught her about the purpose of enterprise and giving back to society.