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Kotler and Sarkar: On brand activism, and why credibility of Indian CEOs is at an all-time low
Manage episode 303438794 series 2949259
Content provided by Forbes India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on either side of the regressive or progressive activism debate, with examples like Anita Roddick building the Body Shop. In this conversation, Kotler and Sarkar discuss moral myopia to brands, why credibility of CEOs in India is at an all-time low, to climate change
90 episodes
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Manage episode 303438794 series 2949259
Content provided by Forbes India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on either side of the regressive or progressive activism debate, with examples like Anita Roddick building the Body Shop. In this conversation, Kotler and Sarkar discuss moral myopia to brands, why credibility of CEOs in India is at an all-time low, to climate change
90 episodes
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Similar to From the bookshelves of Forbes India
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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