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Raja Rajamannar: Marketers should harness new tech to stay relevant
Manage episode 297078933 series 2949259
Content provided by Forbes India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In his book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marketers to stay relevant in the business. The need to adopt experiential marketing, harnessing machine learning, artificial intelligence, 5G, and more relevant data to create campaigns which can resonate with customers. He also talks about the new ways that he is planning to launch campaigns for Mastercard.
89 episodes
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Manage episode 297078933 series 2949259
Content provided by Forbes India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In his book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marketers to stay relevant in the business. The need to adopt experiential marketing, harnessing machine learning, artificial intelligence, 5G, and more relevant data to create campaigns which can resonate with customers. He also talks about the new ways that he is planning to launch campaigns for Mastercard.
89 episodes
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Similar to From the bookshelves of Forbes India
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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continue reading
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continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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