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Making Your Air Conditioner "Cool"
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In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:
2:47 - Bringing Life to Your Offers
6:38 - Language and Wording in Your Brand
8:00 - Hopping on Social Media Trends
10:10 - Using and Utilizing a Mascot
12:30 - Paying Attention to Your Community
15:00 - Create Your Own Fun
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