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Why PR is the Most Underrated Marketing Strategy with Heather Ripley
Manage episode 367173238 series 3006576
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In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:
4:00 - Marketing vs. Advertising
7:53 - Tips on Getting Your PR Noticed
11:33 - Resonating with Your Community
18:50 - How PR Has Changed Over Time
23:40 - Handling a Crisis
27:26 - Preventing a Crisis From Taking Off
If you would like to get in touch with Heather, her email address is hripley@ripleyPR.com - be sure to check out her new book, Next Level Now, anywhere you get your audiobooks!
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We'll see you next time, Lemon Heads!
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