Artwork

Content provided by Frontier Marketing Co. and Benjamin Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frontier Marketing Co. and Benjamin Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73

1:16:32
 
Share
 

Manage episode 412905112 series 2940126
Content provided by Frontier Marketing Co. and Benjamin Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frontier Marketing Co. and Benjamin Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.

David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions.

His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ]

You will want to hear this episode if you are interested in...

  • [00:00:00] - The Origin of Valuegraphics
  • [00:04:40] - Defining Values
  • [00:14:08] - Cultural Differences in Value Graphics
  • [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics
  • [00:32:29] - Understanding Values on a Budget
  • [00:38:59] - Building Workplace Culture with Value Graphics
  • [00:46:35] - Are Our Values Changing?
  • [00:48:50] - Leveraging Valuegraphics for Personal Growth
  • [00:55:15] - When to Use Demographics
  • [01:00:57] - Values Focused Homeruns and Horror Stories
  • [01:12:55] - David's Greatest Fear

Resources & People Mentioned

Connect With Frontier

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 412905112 series 2940126
Content provided by Frontier Marketing Co. and Benjamin Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frontier Marketing Co. and Benjamin Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.

David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions.

His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ]

You will want to hear this episode if you are interested in...

  • [00:00:00] - The Origin of Valuegraphics
  • [00:04:40] - Defining Values
  • [00:14:08] - Cultural Differences in Value Graphics
  • [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics
  • [00:32:29] - Understanding Values on a Budget
  • [00:38:59] - Building Workplace Culture with Value Graphics
  • [00:46:35] - Are Our Values Changing?
  • [00:48:50] - Leveraging Valuegraphics for Personal Growth
  • [00:55:15] - When to Use Demographics
  • [01:00:57] - Values Focused Homeruns and Horror Stories
  • [01:12:55] - David's Greatest Fear

Resources & People Mentioned

Connect With Frontier

  continue reading

72 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide