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052: Snail Mail or Email (What Should I Do?)

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Manage episode 341777010 series 1265211
Content provided by Mary Valloni and Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Valloni and Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, Mary answers a listener question who asks,

"What are your thoughts on the effectiveness of direct mail fundraising for ministry nonprofits?"

Paying for postage and mailing may feel like a waste of your time and resources, but Mary gives you the four primary reasons why direct mail (snail mail) is still so effective.

In this episode you'll hear:

  • In the world we live in today, what marketing channel gets the most attention from nonprofit donors
  • What's the best way to get mailing and email addresses from potential donors
  • What response rate should you expect from a direct mail vs. email campaign

If you enjoy the show, please share it with a friend, and consider a special gift to fullyfundedacademy.com/give.

For more information about Fully Funded Academy, go to fullyfundedacademy.com.

Download our free support raising roadmap here.

To submit a question to the podcast, go to fullyfundedacademy.com/podcast.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 341777010 series 1265211
Content provided by Mary Valloni and Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Valloni and Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's episode, Mary answers a listener question who asks,

"What are your thoughts on the effectiveness of direct mail fundraising for ministry nonprofits?"

Paying for postage and mailing may feel like a waste of your time and resources, but Mary gives you the four primary reasons why direct mail (snail mail) is still so effective.

In this episode you'll hear:

  • In the world we live in today, what marketing channel gets the most attention from nonprofit donors
  • What's the best way to get mailing and email addresses from potential donors
  • What response rate should you expect from a direct mail vs. email campaign

If you enjoy the show, please share it with a friend, and consider a special gift to fullyfundedacademy.com/give.

For more information about Fully Funded Academy, go to fullyfundedacademy.com.

Download our free support raising roadmap here.

To submit a question to the podcast, go to fullyfundedacademy.com/podcast.

  continue reading

72 episodes

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