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Nailing your investor narrative - Ashleigh Bishop, Bagboard

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Manage episode 281823807 series 2513600
Content provided by Julia Elliott Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Elliott Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ashleigh founded Bagboard as one of three co-founders who had never raised or run a business before. They initially funded it pre-launch through a ‘friends and family’ round of £500K, before raising £600K via crowdfunding in 2020.

But the investment journey wasn’t easy. At the start of their crowdfunding campaign, they just weren’t getting the response they needed from investors. Why? Because their narrative simply wasn’t resonating. Ashleigh also found there were some differences in how investors treated her male co-founders, compared to how they treated her as a female founder, and wanted to face up the challenge.

In this episode you’ll discover…

  • Why it’s important to understand what investors are looking for
  • When it’s okay to react and respond to investor feedback
  • How scrutiny can be a positive thing
  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 281823807 series 2513600
Content provided by Julia Elliott Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Elliott Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ashleigh founded Bagboard as one of three co-founders who had never raised or run a business before. They initially funded it pre-launch through a ‘friends and family’ round of £500K, before raising £600K via crowdfunding in 2020.

But the investment journey wasn’t easy. At the start of their crowdfunding campaign, they just weren’t getting the response they needed from investors. Why? Because their narrative simply wasn’t resonating. Ashleigh also found there were some differences in how investors treated her male co-founders, compared to how they treated her as a female founder, and wanted to face up the challenge.

In this episode you’ll discover…

  • Why it’s important to understand what investors are looking for
  • When it’s okay to react and respond to investor feedback
  • How scrutiny can be a positive thing
  continue reading

72 episodes

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