Priya Downes, Nudea - The value of an advisory board

Fundraising Stories with Female Founders

Priya Downes is the Founder of Nudea, a sustainable underwear brand creating beautiful designs focussed on fit, comfort and looking great. The digital-first brand has grown exponentially since it started in 2019, acquiring over 15,000 customers and generating half a million pounds in revenue in the process.

Priya has raised £750K so far from angel investors after self-funding to launch the brand and get it off the ground during the pandemic. By researching and mapping out investment deals in the same industry, Priya was able to approach the most suitable investors. After nailing the first one, Cornerstone Partners, she found it so much easier to get other investors on board.

Priya highly recommends putting an advisory board together as soon as possible. Not only do advisers bring their expertise, they’re great ambassadors and will shout about you and your brand.
In this episode you’ll discover:

• How to create an investor map
• Who your advisory board should be made up of
• How to build confidence for your fundraise