Timing is everything - Pip Wilson, Amicable

Fundraising Stories with Female Founders

Pip brought her background in marketing and technology to the table whilst her co-founder, Kate, brought knowledge of psychology and family consulting. Their blend of skills were a perfect match for scaling the market changing business.

Pip is an angel investor herself so had insider knowledge of how investors operate and what they look for. She reached out to those known to have an interest in companies impacting the world. After an SEIS friends and family round plus their first angel round, Pip and the team were preparing for the next angel funding round when they ended up in the high court! Court turned out to be a positive, cementing the business’ potential and Amicable raised investment during 2020, bringing the total to £1m.

In this episode you’ll discover…

• Why the blend of skills between co-founders matters so much
• How to use angel investors’ different interests to your advantage
• The significance of timing in your investment funding round