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Customer Discovery, Validation, and Acquisition for Early-Stage Growth | Jeff Eversmann - E23
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Jeff Eversmann is an experienced design engineer, fractional CFO at Miranti Growth, and GP at Longview Tech Ventures. Drawing from his career across various high-level roles, Jeff explains the continuum from product market match to alignment and finally to fit. He discusses examples, especially Uber's market strategy, and elaborates on how early-stage founders should approach achieving and measuring product market fit. He shares insights into venture capital dynamics, emphasizing the importance of founder-investor compatibility, effective fundraising strategies, and the critical role of executive coaching.
Key Takeaways:
• Signals, tools, data and metrics early-stage founders can use to assess product-market fit
• Importance of achieving customer validation before Series A funding
• Why balancing investor advice with the founder's vision is crucial
• How founders can effectively network and use their connections for successful fundraising
• Ways to determine pivot points and avoid distractions during a product’s life cycle
• Understanding venture capital and early-stage investment dynamics
Key Timestamps:
(00:00) - Introduction
(00:50) - Defining Product Market Fit
(05:25) - Product Market Fit Challenges for Early-Stage Founders
(08:20) - Customer Discovery and Validation
(09:58) - Raising Series A and Selecting Suitable Marketing Channels
(13:35) - Dealing with Investor Pressure in Decision-Making Processes
(16:45) - Longview Tech Ventures Investment Criteria
(21:46) - Challenges of First-Time Founders
(23:30) - Market Sizing and Unit Economics
(28:32) - Raising a VC Fund
(32:50) - Understanding Internal Product Updates
(33:14) - Raising Funds and Communicating with VCs
(38:59) - Importance of Founder-VC Alignment
(42:17) - Dealing with Awkward Pitching Moments
(47:24) - Building Startups and Raising Capital
Key Topics Discussed:
Funds and Founders, Abhinav Sinha, Abhi, Austin Entrepreneurs and Founders, product-market fit, customer validation, early-stage investments, Series A
Mentions:
Website: https://www.merantigrowth.com/
https://www.longviewtechventures.com/
LinkedIn: https://www.linkedin.com/in/jeffeversmann/
Mentions: War of Art by Steven Pressfield, The Mom Test by Rob Fitzpatrick, The Innovator’s Solution by Clayton Christiansen
Check out the Funds & Founders Community:
Reach out to Abhi at abhinavsinha.podcast@gmail.com
Website: fundsandfounderspodcast.com
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