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Future of Journalism - Ep 26 - Phoebe Connelly

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Manage episode 338617562 series 3266057
Content provided by Alliance for Journalists' Freedom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alliance for Journalists' Freedom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report.

How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.

Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 338617562 series 3266057
Content provided by Alliance for Journalists' Freedom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alliance for Journalists' Freedom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report.

How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.

Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20

  continue reading

26 episodes

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