#186 – Daniel Barel Round 2 | REE – Bringing a New EV and the REEcorner to the Market

Future of Mobility

Daniel Barel is co-founder and CEO if REE Automotive. Daniel previously appeared on Episode 108 of the Future of Mobility podcast: https://brandonbartneck.com/futureofmobility/danielbarel/ Key topics in this conversation include:

• How REE has evolved over the past 18 months, since Daniel’s last appearance on the Future of Mobility podcast
• Why REE has launched their P7 vehicle
• How they still seek to “complete” rather than “compete”
• How Daniel and REE have grown as their prepare for production
• How Daniel approaches obstacles

Links:

• Show notes: http://brandonbartneck.com/futureofmobility/danielbarel2
• Website: https://ree.auto/
• About REEcorner technology: https://ree.auto/technology/
• About P7-C Class 4 Electric Chassis Cab: https://ree.auto/segments/p7-c-chassis-cab/
• Inside look at the P7-C with REE Chairman of the Board Carlton Rose: https://youtu.be/jYsBZxQ2-sE?si=rnJioVcB8auMwB4v

About Daniel:

Daniel Barel is a visionary leader dedicated to revolutionizing transportation and forging a sustainable future for generations to come. Fueled by a desire to build a better, carbon-neutral world, Mr. Barel co-founded REE Automotive in 2013, where he currently serves as the Chief Executive Officer. With a notable track record as a successful entrepreneur, Mr. Barel has founded several start-ups that have made significant contributions to industries such as data management, consulting, and social networking. In recognition of his game-changing influence, Mr. Barel was honored with the prestigious BloombergNEF Pioneer award on behalf of REE in 2020. Guided by his determination and exceptional leadership, Mr. Barel propels REE Automotive forward, pioneering the future of electric mobility. Under his direction, the company is poised to shape the landscape of transportation with innovative technologies that prioritize sustainability, efficiency and low total cost of ownership. Mr. Barel holds a Bachelor of Arts in Economics and Business Administration from the Hebrew University of Jerusalem.

Company Overview

REE Automotive (Nasdaq: REE) is an automotive technology company and provider of full by-wire electric trucks and platforms. With complete design freedom, vehicles Powered by REE are equipped with the revolutionary REEcorner, which packs critical vehicle components (steering, braking, suspension, powertrain and control) into a single compact module positioned between the chassis and the wheel, enabling REE to build the industry’s flattest EV platforms with more room for passengers, cargo and batteries. REE platforms are future-proofed, autonomous capable, offer a low TCO and drastically reduce the time to market for fleets looking to electrify.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Edison Manufacturing and Engineering:

Edison manufacturing is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.