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Episode 6 on Voluntary Carbon Markets and the Monetary Value of Carbon Avoidance
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Today, we talked to Jane Lucy, CEO of Perse Technology, about energy, fuel poverty and voluntary carbon markets. She explains to us why carbon avoidance has a real monetary value, both to companies and governments. This has created a demand for financial instruments that represent the worth of carbon reduction and thereby also for voluntary carbon markets. Jane touched on many exciting details in our conversation:
\ how she started her career in TV and quickly realised how technology can drive deep underlying change in an industry
\ the challenge to turn "boring" data into exciting products
\ the fact that fuel poverty has never been as high as it is today, even in developed countries
\ why "green cash" is a great way to incentivise people to optimise their energy usage
\ why it might make more sense to first start to reduce one's household energy usage rather than plant trees that will only have a carbon impact 20 years from now
If you have any questions, feedback or ideas where we can collaborate, please contact us using our website www.pt1.vc. Be sure to subscribe to the Futurebuilders podcast, so you never miss an episode, and follow us on LinkedIn for more insights.
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