Go offline with the Player FM app!
CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
Manage episode 419648354 series 2427165
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
How the Infinidat customer journey progresses through its MarTech stack
The criticality of having purpose when leveraging AI
779 episodes
Manage episode 419648354 series 2427165
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
How the Infinidat customer journey progresses through its MarTech stack
The criticality of having purpose when leveraging AI
779 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.