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Enterprising Insights, Episode 16: Mid-Market SaaS Applications

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Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick discusses the opportunities for SaaS vendors in the mid-market space, delving into key market trends, differences between the enterprise, SMB, and mid-market, and opportunities for vendors seeking to participate in this market. Then, Kirkpatrick will close the show with the Rant or Rave segment.

  continue reading

708 episodes

Artwork
iconShare
 
Manage episode 406456539 series 2427165
Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick discusses the opportunities for SaaS vendors in the mid-market space, delving into key market trends, differences between the enterprise, SMB, and mid-market, and opportunities for vendors seeking to participate in this market. Then, Kirkpatrick will close the show with the Rant or Rave segment.

  continue reading

708 episodes

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