Artwork

Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI

30:23
 
Share
 

Manage episode 414371926 series 2427165
Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.

Our discussion covers:

  • How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.

  • About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack

  • Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation

  • Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI

  continue reading

765 episodes

Artwork
iconShare
 
Manage episode 414371926 series 2427165
Content provided by The Futurum Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futurum Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.

Our discussion covers:

  • How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.

  • About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack

  • Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation

  • Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI

  continue reading

765 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide