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The 22 Immutable Laws of Branding | Book Summary and Key Ideas

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Manage episode 326044486 series 3285726
Content provided by FWD Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FWD Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary and key ideas from the book, The 22 Immutable Laws of Branding.

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes

About the author:

Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing and more.

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Download FWD app from getforward.app and start your daily learning journey.

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41 episodes

Artwork
iconShare
 
Manage episode 326044486 series 3285726
Content provided by FWD Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FWD Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary and key ideas from the book, The 22 Immutable Laws of Branding.

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes

About the author:

Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing and more.

-------------------

Download FWD app from getforward.app and start your daily learning journey.

  continue reading

41 episodes

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