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WHATS IN THIS FOR ME? THE SECRET WEAPON OF PERSUASION
Manage episode 336484334 series 3093833
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If you are not constantly considering what is in it for the person you are trying to convince you will not easily persuade. People consider doing things that they can see benefiting them. They don’t want to be sold on features. Put them in the story you are telling and they will do the convincing of themselves on their own.
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