The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by David Adler and BizBash Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Adler and BizBash Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Understanding Attendees Through Their Values—Not Demographics
Manage episode 393018574 series 77258
Content provided by David Adler and BizBash Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Adler and BizBash Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.
116 episodes
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Manage episode 393018574 series 77258
Content provided by David Adler and BizBash Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Adler and BizBash Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.
116 episodes
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Similar to GatherGeeks by BizBash: The Event Industry Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
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continue reading
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1
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continue reading
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