))
How to Use Market Segmentation - Geektonight
Manage episode 312298489 series 3232182
Content provided by Geektonight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geektonight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the target market?
Target market is a group of audience within which the company is planning to sell its products. It is a process after market segmentation is done, a marketer has to select one or more segments in which a marketer has to implement his marketing strategies.
Market Segmentation Process
Market segmentation itself is a process of grouping and sub-grouping a large heterogeneous market of the audience into similar qualities and attributes.
| Visit Geektonight for Complete Article
28 episodes
Share
