The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Carl Galletti
Manage episode 252998847 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss:
- The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match
- How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career
- How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already)
Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on.
Carl's links:
carlgalleti.com
scienticadvertising.com
copycoach.com
61 episodes
Share
Manage episode 252998847 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss:
- The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match
- How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career
- How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already)
Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on.
Carl's links:
carlgalleti.com
scienticadvertising.com
copycoach.com
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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continue reading
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