The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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John Carlton
Manage episode 242738463 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.
On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about
I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.
To absorb more of John's copywriting genius go to funnelinfluence.com/sws
Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.
61 episodes
Share
Manage episode 242738463 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.
On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about
I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.
To absorb more of John's copywriting genius go to funnelinfluence.com/sws
Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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